The Power of Marketing
I kinda forgot about my “marketing campaign”. I had started one for a project I was doing, it had ended and that was that. Sure, I had gotten some interactions with my ads and that was cool, but I didn’t see much more than that.
I had started a Facebook account solely for the purpose of creating ads. I decided my goal with the campaign was to get more traffic on my RedBubble store. I found the media I wanted to use, adjusted my demographics and Target audience, set a budget, and then pretty much let it run its course. I got some notifications daily that I had some interactions with my post but beyond that there wasn’t any fireworks.
That was until I checked my actual store traffic a few days later. This is what I saw.
Prior to posting my ads, my store had little to no life in terms of new user traffic. You can see from the graph, that in February, I had under 5 unique visits to my storefront. Not a huge concern to me, since this is just a really low-key side hobby, but still…. That’s pretty bad. The months you see before that that show a little more life are instances where I shared the link directly with people or posted it on my social accounts.
Then we come to March 2020.
With a little money and marketing technique, I got more visits in 5 days than I got in 10 months prior…. Combined! And it’s not really that close. That’s pretty incredible!
I didn’t get all the information from the Ad Manager because it just showed interaction with the ad. But when I looked at my actual store analytics, it showed who actual made it through the ad and visited my store. What a difference!
So a few things I learned from that:
- Marketing works!
- It’s worth the money.
- If it works on a small scale like this, it will work on a large scale.
- Ads/marketing combined with a powerful message and visual prompt, is a formidable recipe for success!