It was certainly an eventful week.
The biggest change is that I jumped off the Airbnb train and got into my own apartment.
Raleigh is one of the three points of what is called the Research Triangle. The other two points are the cities of Durham and Chapel Hill. It’s called the Research Triangle because within those cities are three of the biggest research powerhouse universities: North Carolina State University, Duke University, and the University of North Carolina at Chapel Hill.
Along with those large schools are many smaller ones, so there is a myriad of housing options. I found one that will do. For now.
I already locked myself out of my room once, but thankfully I found a knife in the kitchen that I stuck between the jam and the door and used to push the latch bolt (I had to Google what it was called) back and get into my room without having to break down the door. So I’m grateful for that.
(if you want to hear more about mishaps like this and other general factoids of my life, check out my podcast and listen pretty much anywhere you listen to podcasts. Enjoy and give me money if you want)
Regarding my work at RoleModel, this week had a distinct marketing flavor. As we prepare for our product’s soft launch, Ken and I went through a list of areas that needed to be addressed to prepare for that.
Let me just say, there’s a lot that goes into a successful product launch and I’m sure I don’t even know the half of it.
I scheduled some meetings with the individuals in the offices who specialized in the certain areas that needed to be looked at. For instance, I scheduled a meeting with Roy, our COO, to go over the legal and financial aspects of the list. I had a meeting with Phil, our project manager, to go over more of the logistical side of things. I also had a meeting with Jamey, our marketing director, to go over marketing components.
From my meeting with him, he gave me a solid framework on how to get started on creating a marketing plan, which I got to work on.
Side note: since the inception of a competent search engine like Google, you no longer have a good excuse for not knowing how to do something. There’s definitely someone who has done before what you’re trying to do now.
And they most likely blogged/vlogged/tik-toked about it. You just gotta find it.
I worked on and still am working on the marketing plan, but besides that, Ken suggested that I also start to look into landing page formats and copy ideas for a webpage for our product. He told me to look at a previous site the company had built for another product they've created for the OCR Sprint competition community (Think “American Ninja Warrior”). Ken suggested I base my ideas off of that site and then adapt for the completely different industry that is being targeted.
I’ve been working on that a few different ways.
First, I’ve just been brainstorming all the different ways I can write about the product. I keep track in a Google Doc that is basically just a scratchpad for a bunch of random passages and lines that hopefully can be used as copy for the product’s marketing pursuits.
Second, I’ve been modeling a mock-up website using a program called Figma. Figma is a collaborative design tool. Through basic tools, you can create extensive and elaborate designs that can link to each other and act almost like an actual website. Laying out what a landing page could potentially look like has been a great way to think about all the different aspects of the product that should be presented.
In other news, I’m crushing the DoorDash delivery boy game. I was up way too late last night bringing food to needy souls. FYI, Dennys is the place to be at midnight and beyond….apparently.
I also spent a blessed time with new friends/brothers and sisters in Christ at a church home group meeting, where we dove into the account of the Transfiguration, discussed what our place is in the church, and had a sweet time of worship in song and prayer. It’s always encouraging to see the love of Christ shown through the church towards me when I’ve been in a new place. It inspires me to do the same for others.
Final note, I think I’m going to see the ocean on Labor Day, so I’m excited about that!
Hope ya’ll have a blessed weekend!
Is anyone worthy?
Is anyone whole?
Is anyone able to break the seal and open the scroll?
The Lion of Judah who conquered the grave
He is David’s root and the Lamb who died to ransom the slave
Is He worthy? Is He worthy?
Of all blessing and honor and glory
Is He worthy of this?
Is He Worthy? written by Andrew Peterson and Ben Shive